Since 1986

Our purpose is to bring love, fun and happiness to pet owners and their beloved animals
Dušan Plaček

We are a family run pet care business which was founded by the Dušan Plaček family.

We are an innovative retailer and wholesaler providing high quality customer service and a wide-ranging portfolio of own and global brands for dogs, cats, fish, birds, reptiles and horses.
Our commitment is to follow innovation trends, cultivate the pets trade and support a high level of pet care in households.

About Plaček group

30
Over 30 years in business
20
Distribution in over 20 countries.
200
Our annual turnover is more than 200 million euros.
300
We operate 300 pet stores in Czech Republic, Latvia, Poland, Slovakia, Romania and Russia in 2021.
2000
More than 2,000 employees work for our companies.

Our mission and values

We are an innovative retailer and wholesaler in the pet care business.

Our purpose is to bring love, joy and happiness to pet owners and their beloved animals.

Our commitment is to follow innovation trends, cultivate the pet care trade and support a high level of pet care in households via sales of top products and services through a controlled omnichannel and our own brands.

Our business model - omnichannel

The smartest concept on the market.

Retail & E-commerceIt is created by an extensive network of more than 270 pet stores and pet shop chains with e-commerce: Superzoo in Czech Republic, Slovakia and Romania, Dino zoo in Latvia and Russia, Kakadu in Poland and Zoo market, our new pet stop chain in Czech Republic.
WholesaleThe wholesale channel distributes pet products to more than 1,000 customers including pet retail stores, pet shops, veterinarians and e-commerce. Our distribution centre organise annual Customer Days, which is visited by many of our customers. It is focused less on obtaining orders and much more on networking.
ExportThe Plaček Group has been expanding rapidly and, therefore, we are always looking for strategic partners and/or joint ventures abroad for the exclusive distribution of our brands, including REPTI PLANET, ONTARIO, PROSPERA, RASCO PREMIUM, NATURE LAND and others. At the same time, we are also looking for retail partners that are interested in expanding our Super Zoo concept in their own country. If you click the following link, you can watch a video featuring one of our Super Zoo stores in the Czech Republic. For further information, please contact klaus.reimueller@placek.cz
Contact us

OUR BRANDED STORES

Our branded stores offer selected pets from small mammals, birds to reptiles.

Pet owners are provided with everything they need to be able to look after their pets, such as pet food, treats, toys, bedding, litter, cosmetics and clothes.

Answering to the latest trends in pet care, our customers get professional consultations and training, veterinarian services, family events and grooming for their pets in select stores.

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