40+ years with you
Our goal is to bring love, fun and happiness to pet owners and their beloved animals.
We are a Czech family-owned pet care company founded by the family of Dušan Plaček.
We offer our customers comprehensive care, expert advice and a wide portfolio of own and global brands for dogs, cats, small mammals, birds, fish and terrarium animals.
We follow trends, find new ways, invest in innovation and, together with our customers, improve daily care for animal members of our family.
Mission and values
We are an innovative omnichannel partner
v oboru péče o domácí mazlíčky, který propojuje moderní přístup, kvalitní nabídku a skutečný vztah ke zvířatům. Pro zákazníky, kteří vnímají zvířátka jako členy rodiny, jsme kvalitním a dostupným průvodcem šťastného soužití se zvířátky.
Our goal is to bring love, joy and happiness to pet owners
a podporovat harmonický vztah mezi lidmi a jejich mazlíčky. Sledujeme nové trendy, aktivně hledáme lepší řešení a neustále rozvíjíme nabídku péče o domácí mazlíčky tak, abychom zákazníkům přinášeli skutečnou hodnotu.
We set a high standard of care through superior products and services
propojených v kontrolovaném omnichannel systému s důrazem na naše vlastní značky. Zároveň vytváříme stabilní a smysluplné pracovní prostředí založené na spolupráci, respektu a týmovém duchu.
We are also a reliable and long-term partner
for suppliers as well as a socially and environmentally responsible member of society. We support the regions in which we operate and help people discover the joy of living with animals.
Our 4 core values
We love animals
Love for animals and respect for all living things are the foundation of everything we do. The needs and satisfaction of animals are always our first priority.
We create value
In our work, we seek meaning, quality and added value — for customers, colleagues, partners and society. We not only sell products, but offer solutions, care and inspiration.
Jsme aktivní řešitelé
We don’t wait for someone else to solve our problems. We think in context, look for improvements and actively contribute to the effective functioning of the whole company.
Fungujeme jako jeden tým
We build on cooperation, respect and partnership. We share experiences, support each other and work together to find the best solutions for customers, colleagues and business partners.
Our business model - OMNICHANNEL
We connect brick-and-mortar stores, e-shops, wholesale and exports into one functional and efficient system, in which our own brands play a key role and form the main value for customers and business partners.
Our goal is to create an environment where customers can find not only products, but also professional support, inspiration and the assurance that the best care is provided to their pets.
We respond to current trends and individual owners’ needs. We therefore offer expert advice, veterinary surgeries, dog salons and community events for families in selected stores.
Our story in numbers
40+
years’ experience in the industry
25+
countries where our products are distributed
250+
EUR
million annual turnover
335+
stores in the Czech Republic, Slovakia, Poland and Latvia (2026)
2,500+
employees who share our passion
Provozujeme více než 335+ specializovaných prodejen:
• Super zoo (Česká republika, Slovensko, Polsko)
• Dino Zoo (Lotyšsko)
Zákazníkům nabízíme nejen kompletní sortiment krmiv, doplňků, hraček a chovatelských potřeb, ale také:
• odborné konzultace
• veterinární ordinace
• psí salony
• rodinné a komunitní akce
Retail and e-shop
Velkoobchodní kanál Plaček Pet Products distribuuje produkty pro domácí mazlíčky více než 1 000 zákazníkům – od maloobchodních prodejen a specializovaných obchodů se zvířaty přes veterinární ordinace až po e-shopy v Čechách i na Slovensku.
Stavíme na stabilním logistickém zázemí, širokém portfoliu vlastních i globálních značek a profesionálním obchodním týmu. Věříme, že skutečné partnerství vzniká na důvěře, transparentnosti a společném růstu.
Wholesale
The Plaček Group is dynamically developing its international activities and has long sought strategic partners for foreign markets.
We offer exclusive distribution of our strong private label brands, such as Elbeville, Ontario, Prospera Plus, Rasco Premium, Repti Planet, Nature Land and others.
We are looking for retail partners interested in developing the Super zoo concept in their home markets.
Exports
Super zoo and Dino Zoo brand stores sell selected pets – from small mammals and birds to terrarium species. We provide our customers with a complete pet care solution in one place.
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